Blog

Beacons – what are they good for?

Beacons – what are they good for?

Now that the hype has settled somewhat on beacon technology, now is a good time to evaluate where they can really add value to the events industry. Having worked with a number of customers to integrate beacon technology into our solutions based on their real-world requirements, we believe that there are – for now at least – three main use cases.

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Reasons to be cheerful at GenieConnect

Reasons to be cheerful at GenieConnect

As we mentally check out of the work place and into whatever accommodation has been booked for our August holidays, it’s natural to reflect on what (if anything!) we’ve achieved over the course of the last six months or so. And from a GenieConnect perspective, it’s been a very good year so far.

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Security: the ugly secret at the heart of #eventtech?

Security: the ugly secret at the heart of #eventtech?

Mobile Security is a big topic, while in the event tech it's hardly talked about. Even with the recent issue reported in TechWeekEurope - for the RSA Security Conference, which "leaked data on thousands of users". We're asking why event tech vendors have their head in the sand on this issue, and stepping up our security strategy to reassure our clients that their data is safe.

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There’s More to Event Technology than Social Media

There’s More to Event Technology than Social Media

Social media is simply one of a number of ways of demonstrating engagement with your event and a tweet or a ‘like’ may not be the first choice of doing so for many of your attendees. So, make sure that you are not settling for a one-trick pony when what you actually need is a thoroughbred.

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5 Key Takeaways from IMEX Frankfurt 2014

5 Key Takeaways from IMEX Frankfurt 2014

Back in the office after a busy few days at IMEX 2014, and we’re missing the energy of the show floor already! Whilst drinking copious amounts of coffee, we got together to reflect on our experience at IMEX.

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